Become A Grief Guides Affiliate - Earn up to 40%

"The ability of a group of people to do remarkable things hinges on how well those people can pull together as a team." - Simon Sinek

We approach our work in the same way we approach life: with generosity and open hearts. This means that we have mindfully built into our business model the opportunity for organisations to partner up with us, to help make grief education even more accessible, available and affordable.

And since we have extensive experience in working & volunteering within the charity sector, we've designed our affiliate programme in a way that will help you to generate revenue, that can pay for your volunteer training and help you keep the lights on. 

This also helps us to keep our lights on, as well as allowing us to keep developing and working towards our vision of a world where grief support is widely available when people need it the most.

Affiliate Insights:

Affiliate organisations can use the Grief Guides system to train their workforce/volunteers, as well as having the ability to offer their clients and service users a comprehensive grief training course.

If you would like to raise funds by offering grief training to your local community, local businesses or partners, we can offer you up to a 40% commission, along with cascading discounts, because sometimes, you will want to help someone who cannot afford the training, like we do.

We can offer you a branded and non-branded product.

Branded (requires commitment)

With the option of your own branding we will tailor the content to your identity and purpose. This will enable you to offer high quality, low-cost training, without significant initial outlay, and at a low ongoing cost.

We will work with you to ensure that this is a  continually evolving system, adapting as your needs grow. You will also be able to use it for onboarding your team.

Non-Branded (quick and easy)

Alternatively, become a proud partner with the Grief Guides, receive an affiliate link overnight, and start earning money on any course sold by your efforts. We will take care of everything, you have oversight and will help us tailor the modules to your values.

What about consultancy fees?



Whatever project your organisation gets involved in will inevitably mean paying a team of consultants; yet another expense you have to factor into the ever-stretching budget.

We are trainers & therapists - communication is literally what we do. And when you join our project as an affiliate, we consider it’s part of our responsibility to clearly understand your ambitions and needs. So we don’t charge a consultation fee, this investment of our time is absorbed by us.
There will be no four-figure charge to produce a policy review or guide (that often ends up sitting on a bookshelf or buried on your intranet).

After a comprehensive review of what you have in place, we will work with you to tailor the Grief Guides material and modules to your organisational needs.

We will be investing in you, with our time, technology & dedicated work. But we will not be wrapping you up in terms and conditions, we will be wrapping you up in trust, commitment and returns. 

Pricing Insights

How do we set our pricing? We recognise that different clients will have different needs and different budgets, and there’s lots of competition for the funding pots in those budgets. As with every other element of our system, our pricing is designed to demonstrate our ability to be flexible to your needs. As we build our client base, and cover our costs, that will be reflected within our overall pricing.

Our pricing is influenced by:

  • Volume of licenses
  • The amount and depth of customised material you desire
  • Branding or non-branding 
  • A calculation of your organisational needs, and budget availability
  • A sense of commitment (although this is not contractual, we do need you to follow through on the commitment agreed upon, just as we will do for you)

All our affiliate clients will receive:

  • 'As long as it takes' consultation meetings with key stakeholders, to understand your needs
  • Knowledge, skills and insight into grief and the impact of bereavement
  • Comprehensive resources for your organisation to draw upon, including signposting information
  • Practical tips and coping strategies for employees
  • A unique appraisal of your environment, internal and external
  • 360 feedback and review of our collaboration
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Volume pricing

For clients that want to collaborate in a longer-term relationship, and intend to incorporate Grief Guides into their way of working, we will:


Include personalised information, unique to the organisation, such as safeguarding, intranet, corporate training manuals and videos.
Create a private community space, just for your team
Adapt the pricing to reflect your needs and our ongoing relationship.

We never want to swoop in and 'consult' and then swoop out leaving you with a branded PDF that will be lost in your OneDrive, or even worse, a printed manual that will be recycled, when the manual owner moves companies or changes roles. Our conversations will be converted into tangible benefits and cultural change, easy to adopt, implement and scale.

We have created and advertised a single user price on our website, so that individuals can become a Grief Guide if they are self-employed or a student.  However, for clients that indicate they require volume, we have volume pricing, and it’s never going to be a contractual lock in.  An example may look like this:  

Your organisation has several thousand distributed employees, all working to their own shift patterns or time zones, dealing with a client base that is often vulnerable, in grief or bereaved.   You would like to introduce Grief Guides to all your customer-facing team, and then start to focus inwards, raising the culture of grief awareness within your organisation. Your clients/patients/service-users benefit, and your company gains by mitigating the impact of grief in your team, seeing reduced absenteeism/presenteeism, better morale and dedication.


Volume Pricing Example:

Non-Branding: for £4500 (a sample industry price point), paid in quarterly instalments (you can evaluate the ROI, allowing you to change direction/budget), we will offer:

  • A review, analysis, and suggestions regarding your present company policies and entitlements
  • An ‘As long as it takes’ consultation meetings with the key stakeholders, so we understand your needs
  • 120 Grief Guide Licenses to be drawn down throughout the year
  • Fixed price of less than £30 per additional licence
  • One bespoke Teams session of 90-minute delivery per quarter
  • Access to all the public Teams 90-minute sessions
  • Comprehensive resources for your organisation to draw upon, 
  • Knowledge, skills and insight into grief and the impact of bereavement
  • Practical tips and coping strategies for employees
  • Postvention planning and support in the event of a death at work
  • Best practice offering support to colleagues and families
  • Non-branding, a simple transparent partnership


If you would like to explore an affiliate option, it starts with a conversation with Martin: click here to book that, or call 07593 790399.

Grief Guides Ltd. 4 Dunston House, Chesterfield.
Phone number: +44 7593 790399
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